To achieve Zero Waste, we MUST keep focusing on the target

The future of waste is something that's been on my mind lately, not least because tomorrow I will be attending my first board of trustees meeting of the Zero Waste Alliance UK.  I've also got several exciting projects coming up over the next few weeks, which will highlight how our culture is changing.

My mind goes back to 2008, when I volunteered to take part in my first Zero Waste Week challenge. Despite my enthusiasm, I thought I must have had a screw loose for trying it.  I worried that people would think I was a weirdo and as for the reducing waste so drastically, I didn't think it was possible. 

But the results of the challenge showed otherwise and, at the time, shocked me.

I realise now that my pre-challenge assumptions were based on limiting judgements, lack of knowledge and embedded habits, as well as expectations that fitted well within my comfort zone.  Consequently, when I first signed up for the challenge, I confessed to the council that the best I could commit to during Zero Waste Week would be a carrier bag's worth of rubbish.  It was a comfortable target.  With such a busy family lifestyle, it felt far more realistic than producing an empty bin. And to be honest, knowing how much rubbish we threw away before that, I knew I'd be happy and proud to declare such an achievement.

But this declaration was 8 weeks before the Zero Waste Week.  I was unaware of the discoveries I would make in the coming months, including the recycling solutions that were continually improving, or how I could take control over reducing waste that could not be recycled.  As my knowledge grew during those few weeks, my assumptions changed and so did the horizon of the challenge that lay ahead.

With my limiting judgements being sledge-hammered into oblivion, thanks to my new knowledge, experiences and conviction, I was able to look afresh at the Zero Waste target and the goal looked more easily attainable. That's how during that week in March 2008, we only came to throw out a plaster.  And that's how those who took part in the Rubbish Diet Challenge that I set at the beginning of the year, also came out with fabulous results.

That's the power of the target, no matter whether it's zero waste or any other personal\business goal.
 
And this is why we must keep the focus on zero waste and underpin it with a commitment to learn, innovate and improve the processes and solutions that help us move towards that goal.

Zero waste isn't just about recycling more, it's about not creating that waste in the first place.

Whether you're a designer developing your next product or packaging, a buyer for your own business or a large retail chain, an events manager organising the smallest of events, or a householder who thinks you have nothing at all to do with the waste stream, you can make your own contribution towards a zero waste future whoever you are.

Even if all you do for now is take a proper read of your council's latest leaflet or your company's waste management policy, that is a key step to recharting the future of waste.  As a resident, you may find new services that you never realised existed and begin to recycle more as well as reduce other waste. As a designer or buyer you may discover that the future of your product can only be landfill and decide to design-out that waste.  Or if you're organising an event based on plastic cutlery or polystyrene, you may decide to consider alternatives that could help make your event waste free.

By setting yourself a zero waste target now, even if you don't think it is achievable, it will kickstart your interest and your inner innovation.  Then once your learning curve is underway and you become satisfied with your progress, a sustainable zero waste future will become more attainable, and you'll be ready to pounce on any new technologies or services that become available or more easily respond to legislative pressures.

Sometimes, all it takes is a little imagination to want to do things differently and great results can be achieved, such as that shown in the business case study here or illustrated by community based programmes that include WasteWatch's Our Common Place, or the examples demonstrated by individual contributors to MyZeroWaste.

You just need to keep that target in mind, even if it feels like it will take you five years to get there.

So begin now, by setting yourself the target, learn, innovate accordingly, reap the benefits of interim successes and review regularly.

I strongly believe you'll get there, even if you need the genius of scientists\designers to help you or invigorated markets to drive the demand for recycled goods.


As a society,  if we focus on the target, the road to zero waste and closed loop recycling will always remain open and all other diversions will become closed.

Anything else, can only be second best and is less than our future deserves.


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Useful websites to feed your inspiration:

www.wrap.org.uk
www.lovefoodhatewaste.com
www.recyclenow.com
www.wastewatch.org.uk
www.myzerowaste.com
www.feeding5k.org

Madam, would you like a dash of rubbish with that? No thanks!

Thankfully, when eating out, I don't get asked that question.  It would put me right off my food.

However, if you take responsibility for your waste footprint, you really have to have your wits about you, to know that the drink you're consuming isn't going to result in the bottle ending up in landfill, along with any excess plate waste going to the dump.

Over the last few years, I've become increasingly aware of the sustainability practices of my favourite eateries and yes I confess that I am much happier to frequent those that take this subject seriously, much more than those that don't, even if their motivation for reducing waste is simply financially motivated.  At the end of the day, I want to ensure that wherever I spend my money, I am not leaving a waste trail behind me.

And one of my favourite haunts is the visitor restaurant at Ickworth House, a National Trust property close to Bury St Edmunds, where we often go for family walks. Being a member of the NT, I am aware that the national organisation has championed a range of sustainability projects over recent years, from energy conservation to allotmenteering.  Therefore it was of no surprise when I met with the building's premises manager last week, that catering waste was also high on the property's agenda.

Ickworth House takes recycling very seriously and already uses the local council's trade recycling services, which enables them to recycle mixed plastics and aluminium as well as paper.  Glass bottle recycling was introduced a couple of years ago along with separated cardboard.  In the last six-seven months the kitchen has also started to compost whatever food waste it can, saving an estimated £500 per year from trade waste costs.  The compost is used in the grounds, to feed the Italianate Garden and the next project on the horizon is a rocket composting system, which will also enable the property to manage any cooked food waste.

Admittedly, Ickworth House is privileged to have such facilities, but any catering business can take steps to reduce waste, whether it's buying into the local authority or private contractor recycling services, to divert cans, glass or plastic bottles or other packaging from its landfill waste bill.  Many services also now include the collection of food waste.  Depending on trade waste costs, these services should incur a saving and help increase profits. And if you're paying for a skip\bin collection service, a mini-compactor can help to reduce the number of collections.

Tackling catering waste is a major issue and one which brings many opportunities. The Sustainable Restaurant Association offers advice to the catering industry on how to reduce waste as well as improve other areas of sustainability, conducting audits and providing consultancy.  If businesses want to find independent solutions, they might want to consider reducing packaging at source, speaking to suppliers, or switching from single servings to refillable jars etc. 

For restaurants in London, signing up to the Too Good To Waste campaign and supporting customers who may want to take leftovers home with them is another way of reducing the food waste impact, as is, in some cases, reducing portion sizes. It would be great to have more of these campaigns rolled out regionally to raise awareness more locally.

Pubs and bars in the Soho area of London are also leading the way in reducing the number of plastic straws that go to waste.  Straw Wars is an independent campaign that encourages the community to think twice about single use disposable plastic and supporting establishments now only offer customers a straw if they really want one.  Again, this is a simple idea that could be adopted by towns and other cities across the UK.

Another idea that I've seen being introduced more locally in my own town, include cafes such as Saints in Bury St Edmunds giving away its coffee grounds for customers to take home for composting.  The Coffee House, in Moreton Hall, also encourages "take-away" customers to use the Keep Cup, which they sell onsite and give a 10% discount on every top up.

So during this finale week of The Rubbish Diet challenge, do keep your eyes peeled for examples of good practice while you are out and about.  Reducing waste might just begin in the home, but our waste footprint follows us wherever we are.

If you've spotted any great ideas being implemented, then do please share them in the comments box below.

Monday Meeting: The Rubbish Diet Challenge Wk 8, The finale

OK, down with the trumpet fanfare. It's too soon for that, but what a fine start to Week 8 of The Rubbish Diet challenge, with reports already coming in from some of our fabulous bin slimmers about how little rubbish has been created last week. Terry-Anna's rubbish bag is so small, it's dumpier than a HP sauce bottle and you can fit it into the palm of your hand.  As for Tim's rubbish, there's much excitement that for the first time throughout the challenge, it's possible to see the bottom of his bin.

This is indeed the last week of the challenge, the finale week that comes with an extra mission, which should they choose to accept it, will give our volunteers the opportunity to attempt a Zero Waste Week.  That's going one whole week, trying to create no rubbish at all.  Of course they can recycle, reuse and compost what they can.  It's what ends up in their rubbish bin that counts.

Zero waste is naturally the ideal, but for this week, it is just a goal.  This week is really about just going that extra mile to see how low you can go, reinforcing all that has been learned during the previous weeks and heightening awareness of your impact on waste outside the home.   For those who attempt the challenge, some will find it easier than others, due to better recycling facilities, size of household, or better control over daily routines.

So are you up for a zero waste challenge? If so, then read on.

The first thing to remember before attempting a Zero Waste challenge is not to be afraid of failure if you don't reach it.  The second is that it is only a week, a week where you might choose to change your habits to experience the impact, but it doesn't mean that you are setting your expectations for a lifetime. And finally, even if a week seems too long, don't be put off.  Try a Zero Waste Day if it feels less scary.  Most of all, do try and make the week fun, looking for more ways where you can save money along the way.

More information about attempting a Zero Waste Week can be found in the online guide that accompanies the Rubbish Diet blog and this final week.  Also, the following mini-challenges will set you off on the right foot.

1. Agree who is taking part in the Zero Waste challenge? Is it just you, or your whole household? If it's the household, write out a list of reminders about what can be recycled & composted as well as a list of things that can't.

2. Even if you can compost\recycle your foodwaste, try to keep it low.  Follow advice at www.lovefoodhatewaste.com to find out more about storage, portion sizes and leftovers. If you often have fruit going to waste at the end of the week, try to buy less this week, store it in the fridge or use it up before it goes mouldy.  If certain foods regularly go to waste, this could be the week that you decide to buy them less frequently.

3. Avoid rubbish whilst out and about. Even if you've got rubbish under control at home, as soon as you step outdoors, society almost throws it at you, from plastic straws in bars, to single servings of condiments.  Possibly one of the biggest culprits are those disposable cups.  Even some of those hot cotton handwipes, given out at the end of an Indian meal, could count as rubbish, as many restaurants buy them as cheap disposables.  And don't assume that the bottle left over from your favourite tipple will get recycled by your favourite cafe, bar or restaurant. Although it's getting better it still depends very much on the establishment's attitude to recycling and the way in which it manages its waste stream.  However, a few tricks up your sleeve will boost your rubbish-busting defences, such as a portable reusable cup, pre-empting rubbish by refusing it, asking the right questions and keeping your eyes peeled for on-street recycling bins that help you recycle on the go.

4. Ask for a doggy bag.  We've all been there, having a great meal at a restaurant but too full to finish what's on the plate.  If you''ve enjoyed it, don't look a gifthorse in the mouth! Ask for a doggy bag and take it home for finishing later.  Trust me, this is a trend that is no longer frowned upon by the catering industry.  I'd bet they'd even take it as a compliment.  In fact, many restaurants are now positively encouraging you to repeat your enjoyment at home, in order to reduce the problem of food waste.  If you don't believe me, take a look at the Too Good to Waste campaign, which has been launched by the Sustainable Restaurant Association.  There are even tips to avoid food waste in the first place, by ordering smaller portions or juggling the menu options to match your appetite.

5. Don't give rubbish to others.  Until now, The Rubbish Diet challenge has focused on how to reduce rubbish at home.  However, this week's Zero Waste Week is also a good opportunity to think about how much rubbish we give to others, especially when buying presents.  Remember, when choosing gifts, much of the plastic used in packaging still can't be recycled by many of the councils across the UK, so try to avoid it where possible.  At least the great news with the forthcoming Easter celebrations is that many chocolate eggs now come without plastic packaging.  Of course another tricky area when it comes to gifting is giving unwanted presents, so it is always wise to check, even if you'd prefer the idea of a surprise.  And remember, if you give plastic gift cards to help the recipient choose what they'd like, these are not widely recycled either, despite their great abundance.

So, I hope that helps you kick-start the final week of The Rubbish Diet challenge.  In just seven days it will soon be over.  Throughout the next week, I will be updating the blog with stories about people and organisations who are doing some great things to reduce their contribution to our country's waste mountain. So do drop back for the latest update and if you've spotted something too, please do share.

In the meantime, let's catch up with some of our volunteers who have been reducing their rubbish on the home-front.  Results will be updated as they come in and I can't wait to see how they get on this week.

1.  Terry-Anna.
Household: 2 adults, in Ipswich Borough, Suffolk. 
WK1 Weigh-in: 1.5 large bags, filling one third of a wheelie bin (fortnightly):  WK 8:  a small bag that can fit into the palm of your hand.

2.  Ness.  @NessyThompson
Household: 2 adults & 5 children, a rural village in Mid Suffolk
WK1 Weigh-in:  2 full wheelie bins (fortnightly).  WK 8: 1 bin, just over half-full.

3.  Donna.  @Donna_De
Household: 2 adults, in Tower Hamlets in London. www.beatinglimitations.com/blog
WK1 Weigh-in: 1 30L rubbish sack. (weekly).  WK 8: 1/2 30 rubbish sack

4. Amy. @AmyMarpman
Household: 2 adults in New York City.   www.beyondthebluebin.com
WK1 Weigh-in: 2 bin bags - estimated 9kg / 20lbs. (Weekly) WK 8: 5.5kg /12 lbs

5: Kate. @BusinessPlumber
Household: 2 adults, in a rural village in Mid Suffolk : www.businessplumber.co.uk
WK1 Weigh-in: 1 unusually full wheelie bin - incl Christmas waste. (fortnightly): WK 8:1 small bag

6: Jax. @LiveOtherwise
Household: 2 adults, 3 children & a baby, in Suffolk Coast. http://liveotherwise.co.uk/makingitup/
WK1 Weigh-in: 7 small bin bags - filling one third or half of a wheelie bin (fortnightly). WK8

7.Melanie
Household: 2 adults, 2 children, Aylesbury Vale, Buckinghamshire
WK 1 Weigh-in:  3 large bin bags, almost filling a whole wheelie bin. (weekly).  WK 8

8.Tim @Dotterel
Household: 2 adults, 3 children, Lincolnshire.  www.bringingupcharlie.co.uk
WK 1 Weigh-in: 1 full wheelie bin (fortnightly). WK8:. 3 small bags, so little you can see the bottom of the bin.

Don't forget, just because the Rubbish Diet challenge is already in WK 8, the finale week, it doesn't mean that you can't join in.  Just visit the online guide to catch up with everything you need to do.  There's also lots happening on Twitter too, so to join in the conversation just use the hashtag #therubbishdiet, or tweet @karencannard.

Climate Week: 12-18 March and my Twitter interview #CWCuisine

 Climate Week on Twitter

Next week is Climate Week, Britain's biggest climate change campaign, which is raising awareness of the small changes we can make in working towards a more sustainable future.  I'm proud that Week 8, the finale week of The Rubbish Diet challenge will be running alongside it.

Reducing waste is a key step to living more sustainably, bringing benefits from energy saved through recycling as well as preventing embedded resources being wasted across the whole of the production and supply chain.  That especially applies to food and this will be something close to the hearts of those who are attempting the Zero Waste challenge for next week's Rubbish Diet finale.

It's great that one of the initiatives organised by this year's Climate Week campaign is Eat Low Carbon, encouraging consumers to reduce food waste, by shopping more carefully and using up leftovers, as well as other more sustainable options such as eating less meat & dairy and choosing local and season food.

I was invited by Climate Week to participate in a Twitter interview, ahead of their campaign, about my thoughts on food waste.  Here's a copy of the interview from this morning.  #CWCuisine is the hashtag used to help track discussions about Climate Week Cuisine.

Climate_Week: @KarenCannard How did the Rubbish Diet project begin? #CWCuisine

In 2008 I took the @stedsbc Zero Waste challenge.I was shocked how much food waste & other resources I’d junked #CWCuisine

Climate_Week: @KarenCannard I see... So what made u get interested in campaigning abt #FoodWaste? Why is it important to reduce our food waste? #CWCuisine

Firstly, reducing food waste lowers the impact of methane, a GHG released from food left rotting in landfill. #CWCuisine

Reducing food waste also reduces the embedded water & energy from farming, production, packaging & transport. #CWCuisine

For example, according to @WRAP_UK, 2,400 litres of water are needed to produce just one burger. #CWCuisine

Climate_Week: @KarenCannard Wow "2400 ltrs of water for 1 burger!" Those are some powerful stats! What easy tips do u have for reducing waste? #CWCuisine

Keep a food waste diary.Don’t buy things that regularly get thrown away & freeze unused food before use-by date #CWCuisine

Avoid plate waste by reducing portions. Let ppl help themselves & follow @toogood_towaste’s doggy bag campaign #CWCuisine

Climate_Week: @KarenCannard Those are some powerful & EASY tips. What do u think the government can do to encourage ppl to cut back on waste? #CWCuisine

Local government is doing a great job with the #lovefoodhatewaste campaign but more could be done via schools. #CWCuisine  

The @schoolfoodtrust is leading a Food Waste Heroes campaign & this should be adopted by every UK school. #CWCuisine 

Climate_Week: @KarenCannard So motivate & mobilise the public much as possible then. Does reducing your food waste have any economic benefits? #CWCuisine

Absolutely, the story about my accidental ornamental melons shows how I saved £300 alone. http://bit.ly/wd3WGe #CWCuisine 

And on average, households could save around £50 a month by reducing food waste #CWCuisine 

Climate_Week: @KarenCannard So we can all save a pretty penny then! What’s ur favourite #CWCuisine recipe from the #ClimateWeek website & why? #CWCuisine

Oooh it has to be the Turkish Roasted Veg from @itvthismorning’s Phil Vickery. Great for spicing up British veg #CWCuisine 

Climate_Week: @KarenCannard @Foodcycle has given our EatLowCarbon action some great recipes for using up leftovers.Do u know of any other such rec sites?

My favourite sites are @turquoiselemons’s monthly #foodwaste challenge, @myzerowaste and http://www.lovefoodhatewaste.com #CWCuisine

I hope you enjoyed the interview and the challenge of me trying to squeeze my usual verbosity into 140 character answers.  It was fun.

More information about Climate Week can be found at www.climateweek.com. There are some great recipes in the Eat Low Carbon section, including a competition to register your own.  Live updates about the week can also be found by following @Climate_Week.

Confessions of a rubbish blogger - for Recycle Week

Blimmin' 'eck, it's Recycle Week!

The 9th one apparently - although I've only ever been aware of the last 5.  I reckon I must have been sleepwalking beforehand, probably too busy at work or with the kids, or doing the washing up, picking pins out of the wall or probably flossing.

Well it is a bit of a bizarre thing to have on your kitchen calendar isn't it!

"Recycle Week whoop whoop. I love a bit of that!" isn't quite the typical cry to be heard in the average household, unless of course you happen to be someone entrenched deeply in the recycling sector and can't wait to make a big noise this week.

So, seeing as I'm pretty much of a waste groupie, with one leg dangling inside the recycling industry whilst keeping the other one safely on my home turf near the kitchen sink, I thought I ought to contribute in my own way and confess a few things that might bring hope to you all....

Gawd help us!

Here goes.

Sometimes, dare I admit, I get caught without my resuable bag. Yes, mostly I juggle, partly to stand by the the 'refuse' principle and sometimes to replicate the challenge of Buckaroo, but on a few occasions I've had to give in.  But eh! I have refused plastic bags in Harrods! Yes Harrods, the place where I would once go just to get my hands on one of their shiny green carriers! So I reckon my halo remains intact, even if on the rare occasion it might look a bit dangly!

I once called my sister a waster! I was five. She was two. She was wasting her food. I got told off for swearing. I was simply being truthful. Tact was never my strength.


Many people think I live at the recycling centre!  I don't. I only pop in when passing, which might be once every 4-6 weeks. Thanks to a number of joint projects, I now have a 'Recycle for Suffolk' hi-vis jacket but I promise you all, I never attempt to impersonate a recycling operative, that would be mean to the professionals and the unsuspecting public.


I can be a real prude! So when asked by an Irish radio presenter, about the one thing we should never send to landfill, to this very day I still don't know why I blurted out 'sanitary towels'. Still blushing, I think I should have said food waste instead, even if I was secretly proud of getting over my hang-ups and abandoning the disposables. I fear it was too much for both me and the unsuspecting man on the radio, let alone his audience!


Ringing up my local council's waste strategy officer to ask where I could recycle my husband's old pants, just a matter of days before we did a joint presentation, did nothing to end my blushing or help my professional reputation! But bagging them up and dropping them in the textile bank did make me feel a whole lot better, as well as knowing what to do with the dodgy old loo seat!


Kevin McCloud once took a shine to my lovely upcycled handbag, which is made from old redundant firehose diverted from landfill. When he asked to look inside, I became utterly embarrassed that it had been a long while since I'd last emptied or recycled its contents. 'Always be prepared' has since been my motto, even if in reality, I still use my bag as a mini waste transfer station.  From that day I have not let anyone else peer within!


One of my scariest moments was during filming for a TV documentary when I had to go through a family's rubbish that was spread out on their lawn, within minutes of meeting them. Apparently the director got that idea from this very blog.  However, I don't remember writing anything about me personally emptying out bags of doggy doo.  Thank goodness for the protective masks, even if the elastic did break frequently, adding to the waste pile! It was worth it though. By picking out all the things that could be recycled locally, stuff that could be reused as well as disposables that could be replaced with longer lasting alternatives, the family reduced their rubbish even further during the week that followed.


And finally, there is the matter of my own rubbish. Despite forever pushing towards the road towards Zero Waste, we still have some rubbish that unfortunately has to go to landfill.  Things like confectionery wrappers, crisp packets, toothpaste tubes and other types of multi-material laminate packaging, plus the odd scrap of food waste, when our wormery needs a pepping up or if, like any other household, things haven't quite gone to plan.

I admit that we are lucky to live in a part of the country where the recycling services are extensive, where we can recycle almost every type of plastic packaging in our kerbside bins as well as hard plastic such as broken kids toys and coathangers at the county's Recycling Centres.



The moral is that recycling services are improving all the time and councils across the country are using Recycle Week to help boost awareness of what can be done to reduce waste locally, whether it's encouraging you to recycle all your plastic bottles or to find out more about organic waste.

So if you're not up-to-date with the latest facilities in your area, it really is worth logging onto your council's website to find out what's happening, or visiting www.recyclenow.com.  And if you're a newcomer to the whole idea of wastebusting, especially when it comes to food, you'll find even more advice at www.lovefoodhatewaste.com.

And my last piece of advice is, no matter how daft your recycling query might be, don't be shy about calling your council.  The worst that'll happen is you'll cheer up someone's day and at best, you'll know what to do with that thing that's been niggling your recycling muscles for far too long!


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Blogger disclaimer: In the climate of sponsored blogs, I'd like to clarify that this blog is totally independent of Recycle Week and all websites listed above. This post is not sponsored. I just know a blimmin' useful resource when I see one!